Canesten – a ‘Mini-Theatre’ steals the show
A small but powerful display helped Canesten overcome an unusual challenge to selling its Fungal Nail Treatment. In Australia pharmacies are restricted from selling products such as these off the shelf and instead must “dispense” them by instructing buyers on their correct use.
Our solution was to turn pharmacy counters into compelling “mini-theatres”, with Canesten’s stage featuring dummy packages housed inside clear plastic sleeves, allowing consumers to look and touch the product before speaking with a pharmacist for more details.
This POS display may have had a small footprint but it punched way above its weight, helping Canesten standout in a restrictive – and competitive – marketplace.