CANESTEN – A ‘MINI-THEATRE’ STEALS THE SHOW
A small but powerful display helped Canesten overcome an unusual challenge to selling its Fungal Nail Treatment. In Australia pharmacies are restricted from selling products such as these off the shelf and instead must “dispense” them by instructing buyers on their correct use.
Stand out features
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A POS ‘theatre’ featuring a thermoformed base with embossed gel front and top “badges”
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Each product completely visible but enclosed in clear plastic sleeve with changeable top message
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Holds two dummy packs and brochures, and includes a feature reminder list at rear for pharmacists
